Reel Joke

What is Reel Joke?

Each feature in Triple Beasts of Fortune has a clear identity

Play’n GO frames each feature as having a defined role within that system. “Each feature in Triple Beasts of Fortune has a clear identity,” said Magnus Wallentin, Games Ambassador at Play’n GO. “Upgrade changes the Bison, Expand opens the grid and Multiplier brings x2 and x3 Multiplier Wilds into play. Super Charged pairs them; Mega Stampede lets all three strike together.”

That comment underlines the studio’s intent. Distinct, legible mechanics that combine into escalating outcomes, a design philosophy Play’n GO has increasingly leaned on to differentiate titles within saturated themes.

About Reel Joke

What changes is the support behind that business. Wilson says Splash Tech is moving from the resources of a 20-person company to those of a group of around 300, adding depth across licensing, compliance, finance, technology, product and business intelligence. In his characteristically understated phrasing, each area has had “rocket fuel injected into it”.

RubyPlay’s broader licensing footprint and distribution also give Splash Tech access to operators and markets it could not have pursued efficiently alone.

“Because you’re a small business, you need to pick your battles,” Wilson says. “I can’t go and get 10 licences this year. It’s just unrealistic. It would require so much work that it would distract us. Now we have that ability through our relationship with RubyPlay, and we are grabbing that opportunity with both hands.”

About Reel Joke

Gaming machines in arcades recorded £800.1 million in GGY (up 10.7%), mainly across adult gaming centres (£761.4 million, +11.3%). Gaming machines overall contributed £2.7 billion to GGY, reflecting a 4.3% uplift. 

The number of gaming machines in licensed premises in the final quarter was reported at 191,804.

Prime Minister Andy Burnham recent proposed a package of measures that would repeal the established “aim to permit” rule for betting shops and 24-hour slot machine arcades across Great Britain, removing a presumption in favour of granting permission for such venues.