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OneTouch boosts LatAm reach with Sellatuparley

Mobile content provider live with dynamic regional operator

Mobile-first games developer OneTouch has launched its highly acclaimed gaming suite with Latin American brand Sellatuparley. The LatAm-based operator will introduce its extensive player base to OneTouch’s widely celebrated collection of slots, table and arcade games, including perennial player favourites Forgotten Pharaoh, MVP Hoops and Tiki Terror.

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The one genuinely new seasonal wrinkle is a pumpkin symbol. It can land during free spins to award mid-bonus upgrades, layered on top of the ante bet and feature-buy options already familiar across the range. For an experienced Big Bass player, the proposition is deliberately recognizable rather than reinvented.

The value of this release lies in what it says about franchise strategy. The Big Bass series has become one of Pragmatic Play’s most reliable engines, and reskinning a proven math model with seasonal theming is a low-risk way to keep the brand visible during a commercially significant window.

Halloween is a natural peg for that approach. It gives operators a topical, franchise-branded title to feature in October promotions without asking players to learn a new system. The friendly Count Dracula fisherman and trick-or-treat trimmings supply the seasonal hook while the underlying fish-collection loop does the heavy lifting.

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As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.